David vs. Goliath – by David Garofalo

How to Compete, and Beat, the On-Line Giant. 100 proven Promotions for Brick & Mortar Retailers – written by David Garofalo is an absolute must-have / must-read book for any independent business.

In a world that is seemingly dominated by on-line retailers, David Garofalo proves there’s many strategies available for all Brick & Mortar locations to encourage customers to come through their doors.

We’re seeing enormous opportunity in the Wine & Whisky retail / independent business segment.
By incorporating David’s proven promotional ideas and go-to-market strategies, small business’s have the potential to create excitement, build loyalty and grow the business.


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